Eight Great Ways to Make Your Bio Work

By: Stephanie Friese Aron

The first impression you make on a potential client or referral source often begins with your bio.  It should be simple, easy to read, and tailored to show the reader you are the right person to hire.  Below are eight tips to keep in mind:

1.    Use a professional headshot.

Most online resources where you can list your bio allow you to post a photo along with your bio.  Doing so draws the reader to you and allows you to connect with your reader.  And remember, not just any photo will do.  Professional photographers will take your headshot for a reasonable charge, and it’s worth the investment.

2.    Keep it Simple.

Be conscious of font size and line spacing and ensure that the text is easy to read.  If you include graphics, keep them simple.  You don’t want to distract from your work or your photo with visual clutter. 

3.    Use Numbers.

Potential clients want to know about your accomplishments, and numbers give you credibility.  Perhaps you have worked on a $100 million deal, or perhaps 3 out of 4 of your clients have referred business to you.  However you can quantify your success, do it!

4.    Strategize.

Highlight your strengths and qualities that are targeted towards the types of clients you want to attract.  Highlight transactions similar to the ones of which you would like to have more in your portfolio, and explain what you do in a way that anyone (not just someone in your industry) can understand it.

5.    Be Specific.

Choose your core strengths and competencies, and showcase them.  If you are specific in the types of work for which you market yourself, people will remember your niche.  Do not be afraid that you will limit your audience by being specific.  In reality, you broaden your horizons with focus.

6.    Keep it Current.

Set a reminder to review and update your bio at least every 6 months.  Ask close colleagues for feedback and keep improving it.

7.    Proofread!

Never underestimate the power of proofreading!  Missing or misspelled words in your bio give off a messy image. In fact, ask someone else to proofread for you. 

8.    Be Authentic.

Showcasing your talents is great, but make sure you emphasize what you can actually deliver and what you are most effective at doing.  Be careful not to create unrealistic expectations of your potential clients.